Why Is Internet Marketing Better Than Traditional Marketing?

Marketing is an integral part of running a successful business, and it has evolved over the years and will continue to do so with time. Marketing includes publicity, advertising, merchandising, sales, distribution channels and much more. Present day businesses have two ways of spending their funds allocated for marketing, namely the Internet marketing, and the traditional marketing.

It used to be challenging to decide whether to follow an Internet marketing strategy for your business, or to go with the traditional marketing plan. But now with the Internet age taking over our lives, it has become particularly crucial to adopt Internet marketing into your business strategies.

Internet marketing, as well as Traditional marketing, both have their pros and cons, however a combination of both would be the best option for any kind of business.

Traditional Marketing

Traditional marketing relies on direct selling, such as media (TV commercial and Radio) and print media, such as billboards, magazine ads and flyers. It also includes the use of a large amount of printed material, like brochures or catalogues for promoting the products or services.

Traditional marketing – Pros:

To reach certain type of target audience, you may need to depend on traditional marketing only. An example will be reaching out to retiring CEOs, as a majority of them are not accustomed to the ways of various platforms offered by the Internet.
An important aspect of traditional marketing is selling through personal contacts. For certain products, direct selling through personal contact proves to be the most successful way of marketing.
Many continue to prefer being approached personally and given some printed material that they can read at their convenience.

Limitations of Traditional marketing

Costly: Advertising on radio and TV is very expensive and often beyond the reach of small businesses. Even printing product brochures, flyers and business cards is quite expensive.
Results can’t be tracked easily: In case of traditional marketing, quantitative analysis is very difficult. You may need to try a few things before discovering the most viable option.
Almost always requires external help: You need to seek help from other professionals for advertising on radio/TV or designing and printing the catalogues and mailer.
Forced: Usually, traditional marketing is forced upon users, who generally don’t like it.

Internet Marketing

This style of marketing relies on utilizing the Internet. This holds true for virtual companies, which depend solely on the Internet for promoting their business, and also for companies which exist physically and want to exploit the web for advertising their goods or services.

Internet marketing includes the planning and designing of a business website, and creating an online presence for the company website and brand with the help of search engine optimization. It also makes use of social media, email marketing and advertising through the net.

Internet Marketing – Pros:

Result can be tracked and analyzed.
Decision taking can be based on tracked and analyzed results.
Social media has now become an integral part of Internet marketing, and it is a very sophisticated and effective evolved form of word of mouth marketing Social media allows businesses to straightway access various groups and individuals in order to laser target their reach. Moreover, social media enables business to develop relationship with their clients without involving any third-party.
It is highly cost-effective.
Small as well as large business can benefit from Internet Marketing.

Limitations of Internet Marketing

Creating and keeping your content updated, which is an essential feature of this kind of marketing, demands a lot of your time.
You may not see results for the 1st couple of weeks or even months.
Direct Selling will hardly work in Internet marketing.

If you are a small business just getting started, then Internet marketing is the best way for you to move forward. With all the information available online, it won’t be so difficult to start marketing your website on your own. For those who want a professional’s help, can always research online and hire a professional SEO expert. Hope this article was of help.

Three Types of Internet Marketing And Its Pros And Cons

Marketing is not just about going house to house promoting your products and services or paying thousands of dollars just to have a TV or radio commercial aired to let people know you are launching a product. With the help of the Internet, business owners, manufacturers and home-based job seekers will find that marketing can be done without spending too much money and at the same time being able to earn extra money.

The Three Common Types of Internet Marketing

There are actually three types of Internet marketing and I will address each one in detail. Then you’ll have enough information to help you decide whether this business is for you and if you will benefit more from one, two or maybe all three types.

1. Video Marketing

This advertising strategy is similar to how television ads work to promote a specific type of product or service. The only difference is that video marketing is now making its way to the digital world. It is viewed as a means of reinforcing an existing marketing campaign to help remind Internet surfers of products that are available. You can also earn more money by accepting advertisements which you can include in your video postings.

Advantages of Video Marketing

Social Media Friendly

It doesn’t take a genius to know that videos about product promotions and endorsements can be spread through social media. As a matter of fact, people can even hire social networking fanatics to spread videos by posting them on their walls and tagging their friends as well. Imagine a Facebook wall without tagged posts in forms of movie trailers, music videos, slide shows and product endorsements. It would be super boring and utterly plain.

Budget Friendly

This is considered to be one of the friendliest marketing strategies in terms of working within your budget. So if you are looking for a cheaper way to further promote and support your existing advertising campaigns, these videos can help you in a really big way. Posting on social networking sites such as Twitter, Facebook, MySpace or Orkut is completely free. Merchants can work with you by paying you a commission just to have their products advertised through your videos on YouTube.

Style Friendly

Forget about using old school flyers and sticky posters to market your business, services or creations. You now have an option to advertise in style through Internet marketing. People who are into staying connected and finding everything they want in a snap would find video marketing a really effective and helpful way to shop and look for services without much effort.

Location and Target Friendly

You can specify your target audience as well as the locations where you would like your videos to be shown. This works regardless of whether you have a local business that you would like to promote or if you’re hired to make videos for nationwide businesses.

Disadvantages of Video Marketing

There are several things that you might call limitations in terms of using video marketing as an Internet business model. Consumers will not be able to physically take a sample of the products that you are promoting. If you are the one in charge of coming up with the video, you need to have the required skills to make the video ad so the final product is flawless. Another fact to consider is that some videos are believed to be scams, so be careful with regard to the ads that you respond to.

How to Start Video Marketing

Make a profitable business venture through video marketing and here’s how you can be the king of Internet businesses:

I) Be a video editing master. If you are into video making and you have the skills to turn simple storylines or concepts into amazing videos, this is the perfect business for you. Be creative and you can become successful.

II) Invest in video editing programs and software which can be pretty easy to find. There are some that are highly sophisticated and expensive but you can also purchase software that’s very affordable, user friendly and is still able to create fantastic video effects as well.

III) Find your target market. Remember that you can choose which kinds of videos you want to make so think about your concepts, ideas and the types of products that you want to work on.

2. Email Marketing

Making extra money can be done through email marketing. If you are constantly online checking your emails or chatting with your friends, email marketing can be your way to earning enough to start a permanent Internet business. You can send emails to promote products, services and events. Email marketing can help retain loyal clients so you need to appreciate the value of the business they bring in.

How will You Earn Money through Emails?

Email marketing requires you to have a target list of recipients – a list of people who are scheduled to receive your email advertisements. If you’re working for an online company that usually sends out newsletters and virtual coupons to their customers, you can get your updated list from them. To get your lists of recipients organized, an autoresponder can be of great help.

You also have to collect new email addresses by getting people to subscribe to your emails. So how can you convince guests to subscribe? You can send free gift cards, coupons, newsletters, articles, eBooks and other useful products that will be of some benefit to them.

Once you have a regular email following, you can earn money from selling good quality products or services to your list of subscribers. Be careful that you don’t overdo the sales-type emails or people will unsubscribe very quickly.

Choose from three types of email marketing: Direct email, retention and advertising for other people.

Advantages and Disadvantages of Email Marketing

This is a business that you can run without spending too much money. This low-cost business can help you earn money faster than you can take a dollar out of your wallet. You can also reach your target client instantly. Another good thing about email marketing is that you can add a touch of creativity through personalized emails.

Businesses also go for this type of Internet marketing to reach out to a lot of people without spending too much on snail mail or hiring people to distribute flyers or put up posters. At the same time, including complementary gift coupons in your emails is a great way to keep your loyal customers happy.

On the other hand, there are several downsides to email marketing. Sometimes Internet connection glitches can cause email delivery failures so members of your list don’t receive whatever you’re sending them. It can be dangerous to send the same email more than once in case it’s viewed as spam and you get marked as a spammer. If this happens, you will be completely blocked from their virtual mail boxes.

Spamming also started the feud between email marketers and the law. Due to the increase in the number of hackers and spammers in the virtual world, laws have been passed to punish those who are found guilty of spamming.

3. Article Marketing

Write your way to a successful Internet business through article marketing. This viral marketing tactic is all about writing and hiring freelance writers to compose ads and feature articles to promote their businesses, products and services. These articles are usually keyword-centric, which means that when you write for a client, you will be asked to compose your articles around specific keywords or phrases. These words are then linked to the client’s actual website.

Tips to Start Earning Money through Article Marketing

Remember that if you want to earn money through this Internet business model, you have to be specific about what you write because article sites such as About.com, and eHow.com are very particular about the content of each article they receive. If your posts have passed their quality checks, you can be sure that you’ll get paid for your work. All important information should be included in your articles and a resource box needs to be added if you’re quoting lines or phrases from existing posts on the Internet.

You also need to find clients that will pay on a regular basis and agree on what that basis will be. If you are wondering how you are going to get paid, there are several ways to receive money from clients. They include: direct deposits, credit cards, moneygrams and online payment transaction sites such as PayPal.

Advantages and Disadvantages of Article Marketing

If you are seriously thinking about taking on article writing, you need to understand the benefits you can get out of this business. One positive thing about article marketing is the fact that finding clients is not that difficult, although it will depend on how much you’re willing to accept to do the work.

There are tons of legit online job postings for content writing so there would be potential jobs available a lot of the time. Another great thing about this is that payment can be received instantly. Depending on your agreement with your clients, you can get paid straightaway, weekly, fortnightly or monthly. Experienced writers should be able to write about a wide range of topics. The more flexibility you have in this area, the more work you will be able to do. Work can include: articles, blog posts, product reviews, news items, product intros, eBooks, reports, resumes and much more. Your working week will be filled with variety and new things to write about.

When it comes to the “cons” of article marketing, there are several points that you also need to consider. Since there are thousands of article writers that are competing for jobs, there will be times when you will be offered low rates. This means there is no guarantee that you will be earning thousands of dollars at a time. The chances of having duplicates or articles having similar content is very high. You may end up revising your material just to meet client requirements.

Internet Marketing – How to Start As a Beginner

Internet marketing is like every other businesses, except that internet marketing is done strictly online without need for any physical transactions or physical contacts with buyers.

As the internet marketing business is now thriving like never before, more people wish to establish them themselves in this business. Internet marketing involves the buying, selling and distribution of a product or service on the Internet. Internet marketing has, over the years, become one of the most dynamic and fastest growing businesses throughout the world. The main reason for this growth is its availability in the world to millions (if not billions) of people. It is not easy to learn the basics of Internet marketing. However, it is also not beyond the beginners’ ability to learn rapidly: anyone with passion to do successful business on the internet can do this.

Basically, there are four areas we need to look at:

Website Design

Designing a website is one of the basic skills you must possess before becoming an internet marketer. It used to be a requirement to have knowledge of HTML, CSS, XML, and other web design software languages. If you do possess these skills, you are be able to create websites according to your precise specifications. Apart from having these skills, you can join a website design platform (of which there are too many to go into here). These often have “drag and drop” templates. This will allow you to put up a very attractive website in almost no time at all.

These website templates are straight forward, and most have been designed for people who do not have the technical “computer language” skills to do their own programming. If the design of a website is not something you are good at, you can hire a good web designer to do the job for you.

Software Development

The development of software is another category in Internet marketing business. In this category, you develop a tool (or software) according to a customers’ specifications and preferences. This is a difficult task because it requires complex inputs (and something simple like a single comma instead of a period will actually stop the software from working)!

Development of websites is an easier skill to master than this. Some blog or website owners do require the service of software/apps developers from time to time. If you have this type of skill set, you can make good money by offering this service to customers across the globe. Such development may also include setting up the contents of websites, helping people with affiliate marketing, blogging, etc.

Advertising of Products or Services

This is arguably the easiest of all internet marketing techniques. Advertising uses techniques such as search engine optimization, as well as the use of popular blogs/websites to improve ad visibility. The ads are usually posted on websites that have greater use and get a lot of traffic. Examples of advertisements are visible on both Google and Facebook.

The skills to do this are easy to learn and even easier to set up. This type of marketing is preferred by many internet marketers over the website design and software development styles of marketing.

Truly, all you need do is learn how to set up a blog or website and begin to send traffic to it. Once you begin to receive a substantial amount of traffic, you apply to an Ads Company to advertise on your website. Google AdSense, Facebook ads, and propeller ads, are good examples for you to look into. Search engine optimization and the placement of banner ads are excellent examples of internet advertising.

Selling of Products and Services

Probably the largest and most popular way to begin a career in Internet Marketing is by selling a product or service. Selling on the Internet is the most searchable opportunity and is a precondition for any internet marketing business. Most direct sales companies are now tending towards using the Internet as well. You will find that the majority of my articles, blog posts and YouTube videos are centered around this niche of Internet Marketing.

Although there are many, many marketers in this niche (and you may think there is “too much competition”- but you would be wrong!) the opportunities are truly endless. Selling products or services is basically a strategy that can reach a larger audience with fewer expenses.

Sales are made using email marketing, social media and websites. The method of selling depends on the company and the type of business or products you are trying to sell, as well as different methods of approaching your prospective clients. You can sign up to offer products through one of the auction sites on the internet (such as Amazon or E-bay) and earn smaller commissions with less overhead. Or, you can offer products directly and cut out the middle man! You can develop your own products very easily and keep all the profits. Or sign up affiliates to market and sell your products for you and pay them a commission and you keep the profits from that! (We will get into this in later articles).

Anyone planning on entering the internet marketing niche should learn at least one of the skills listed above as well as offer a product or service for sale. Internet business is just like every other business. In order for you to be successful, you must look at this as a job and not just fun. Make your business plan; plan your business; earn your money – but more importantly, offer a product or service that will leave the world a better place!

Learn Internet Marketing From Internet Marketing Experts

The Best Way to Make Money Without Spending Money and Time is to Have the KNOWLEDGE! Learn how to From the best expert.

I worked my butt off for two years before I made my first sale online. Two years of trial and error, late nights and too much coffee. Making money online is not easy. To set up your business in the Internet marketing world, you need to have the knowledge and the ways and means to go along with to sell your products. I want to help you to make money without spending a lot of money and time.

Know that 99% of money making websites and information products are scams, and real money-making recipes need real authority.

To make money online is NECESSARY to use Proven Online Marketing Strategies, Secrets and Tactics That Will Boost Your Online Sales And Explode Your Profit. It is NECESSARY to Learn Internet Marketing from Internet Marketing Experts. These Internet Marketing Experts come from all kinds of backgrounds, but have one thing in common.

They make a living providing Internet Marketing tools to help us build better online businesses.
If you want to be a success, you must study the great ones: Internet Marketers, have a lot to teach. All you need to do is begin studying what works for them and adapt it to your own site. Study great sales letters, see what they have in common and then apply those techniques to your own site.

THE BEST WAY TO MAKE MONEY WITHOUT SPENDING MONEY AND TIME IS TO HAVE THE KNOWLEDGE! LEARN HOW TO …… FROM THE BEST EXPERT.
Feel free to meet some of our favorite Internet Marketing Experts.

Allan Gardyne is THE No 1 affiliate marketing expert.

Alex Mandossian is well known on the Internet for traffic conversion strategies, showing his clients how to turn website visitors into customers.

Alexandria K. Brown is the best Ezine Articles Expert.

Armand Morin is the developer behind many of the top selling internet marketing software tools today.

Keith Voiles is copywriting experts. Keith Voiles has authored sales copy for the top names in Internet marketing.

Brian Tracy is expert in personal development and leadership training.

Bryan Winters is copywriting experts.

Charlie Page is copywriting experts.He is considered the leading expert on marketing with ezines.

Corey Rudl was one of the most respected experts in the internet marketing world.. He was a marketing strategist, author, speaker and software maker. Rudl specializes in utilizing unique and powerful Internet marketing techniques.

Dan Kennedy – Legendary marketing expert. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems. Dan Kennedy is one of the greatest marketers of all time.

Dan Lok is a reputed marketer and web site conversion expert.

David Vallieres is expert in selling different items on eBay.

Derek Gehl is internet marketing expert who specializes in teaching real people how to start and automate a profitable Internet businesses.

Ewen Chia is expert in the affiliate marketing and the traffic generation.

Harvey Segal is the man behind The Complete Guide to ClickBank Websites and The Complete Guide to Ad Tracking Programs, and the publisher of SuperTips Ezine.

Professor James Bradley is an expert in the field of world finance and in the analysis of the Internet market.He is money making guru.

James Martell is internet marketing expert who specializes in online work-at-home business through affiliate marketing.

Jason Potash is expert in ezine and article writing.

Jay Abraham has to be the most successful marketer of all time. Jay has had more success than any other so called marketer out there.

Jimmy D. Brown is an expert on Viral Marketing. His information products and tools are helping people to generate and increase traffic to their websites.

Jo Han Mok is a copywriter who’s highly in-demand. Hi has written copy for some of the top names in marketing and one of his sales letters grossed 6 figures in 4 weeks.

Joe Vitale is “Mr. Fire” for Copywriting.

John Carlton is the copywriting legend. He, the Marketing Rebel, reveals the secrets behind the most successful and profitable ads in advertising history.

John Reese is expert in traffic generation and conversion.

Jeff Mulligan is the king of Clickbank.

Jill Whalen provides free advice and expert search engine optimization, SEO copywriting, search marketing consulting, and SEO seminars.

Jim Daniels is the best of the best in the complicated internet marketing universe.

Jim Edwards specializes in helping small, internet-based businesses find, use and profit from new and existing marketing and automation tools.

Jonathan Mizel is a well known and respected internet marketing expert. He is the acknowledged expert on targeted opt-in e-mail.

Ken Evoy is the creator of the revolutionary Web site-building system.

Dr Kevin Nunley helps small and mid-sized businesses build effective marketing.

Kevin Wilke is the master of automation – which is one of the goals of all marketers, so he or she can keep an income active while maintaining now product development and new activities. He is one of the best copywriters in the world.

Lorrie Morgan-Ferrero is one of the most sought-after copywriting experts.

Lynn Terry is expert in: Internet Business Development & Start-up.

Dr Mani is webmaster and an expert commentator on Ezine Publishing and Marketing.

Matt Gill is an expert forecaster of marketing trends – and with the Internet changing so rapidly he is able to keep us up to date on where to spend our marketing time and dollars for the year to come.

Marc Goldman is the pre-eminent expert in using joint ventures to jumpstart.

Mark Hendricks is Internet entrepreneur, business coach, author and software developer.

Markus Allen is the creator of The Marketing.

Marlon Sanders is an Internet marketing legend and a genius in copywriting, all in one. He has a masters in psychology and puts all his knowledge to good use to understand the psychology of his customer.

Michael Campbell is a self-taught search engine marketer, turned affiliate marketer.

Michael Green will be giving you the lowdown on e-book creation, product creation, copywriting, software creation and Teleseminars to help grow your Internet Business.

Michel Fortin, known as “The Copy Doctor”, is recognized as one of the greatest direct response copywriters in the world today.

Mike Filsaime is internet marketing expert who specializes in viral marketing, safe lists and membership site.

Mike Merz – his main focus being Internet Marketing start up consultation, specializing in affiliate program related campaigns.

Neil Shearing internet marketing expert who specializes in membership site that has complete business and marketing strategies and tools.

Perry Marshall is undoubtedly one of the world’s leading authorities on Google’s Pay Per Click.

Phil Wiley is a self proclaimed internet marketing expert that shows beginners how to create profitable mini sites.

Dr. Ralph Wilson is expert and writer of many e-books about SEO (search engine optimization). He’s also very well informed about internet marketing and other online business tools.

Rosalind Gardner is expert in affiliate marketing. She Rosalind provides down-to-earth advice primarily on affiliate marketing methods.

Shelley Lowery is expert in designing e-books, designing e-zines, designing websites and building promotional strategies.

Stone Evans is famously known as ‘The Home Biz Guy’. He runs the “Plug-in Profit” site, which assists those that are interested in starting an internet business.

Ted Nicholas is direct marketing and copywriting master. Ted is a well-known and respected leader in the information marketing business.

Terry Dean is considered one of the top small business Internet expert in the world today.

Yanik Silver is an established internet marketing expert.He is a master copywriter and student of everything to do with “salesmanship in print”.

Zig Ziglar is Sales Guru.
When you’ve learned all the knowledge of all that you need to know from e-books, you will have to implement what you’ve learnt.